Download Agricultural Marketing

Higher Technical School of Agricultural Engineering
UPCT
Agricultural Marketing
CERTIFICATION:
Degree in Agri-food engineering and biological system
Course 2015/2016
1. Subject Information
Name
Agricultural Marketing
Matter*
Agricultural Marketing
Module*
Code
Degree
Study Plan
Centre
Type
Teaching period
Language
ECTS
4,5
Common to the Agricultural Branch
518103010
Degree in Agri-food engineering and biological system
2013
Higher Technical School of Agricultural Engineering (ETSIA)
Compulsory
Four-month period
Four-month
period
2nd
Course
3rd
Spanish
Hours / ECTS
30
Total workload (hours)
135
* All terms marked with an asterisk are defined in References for teaching at the UPCT and
Glossary of terms: http://repositorio.bib.upct.es/dspace / bitstream / 10317/3330/1 /
isbn8469531360.pdf
2. Teacher information
Lecturer in charge
Department
Knowledge area
Location of the office
Narciso Arcas Lario
Business Economics
Economics, Sociology and Politics
Office 0.8. Ground floor of ETSIA building
Phone
968 325785
E-mail
arcas.lario@ Upct.es
URL / WEB
Location during the tutorials
Teaching experience
Research Lines
968 32 5433
http://economiaempresa.upct.es/index.php?v=es
Timetable available/ Tutorials
Teaching and research
profile
Fax
By determining the face. After-mail
address and telephone assistance
Office teacher or by e-mail
Agronomist and Doctor in Economics and Business
Titular Professor at University
20 years as a Professor at the Universities of Murcia and
Cartagena Polytechnic
4 teachings quinquenniums
Agro-food marketing
Agro-food cooperative
Two six-year period recognized
Professional
experience
7 years hired and providing consulting services to various food
companies
Other topics of interest
Distinguished by the Polytechnic University of Cartagena in the
2009/2010 year with the "Award to Reference Professor of
Education Superior European Space "
3. Contents
3.1 Contents according to study plan of the subject
1. Marketing and agricultural subsystem
2. The market and the environment of farms
3. Research of agricultural markets
4. Decisions about product
5. Pricing decisions
6. Decisions on communication
7. Decisions on distribution
8. Strategy and Marketing Plan
9. Collective action and agricultural marketing
3.2 English program theory (Teaching units and topics)
TEACHING UNIT 1. Introduction to marketing and marketing management in agricultural
firms
1. Marketing and agricultural subsystem
TEACHING UNIT. 2- Analysis of the marketing system in agricultural firms
2. The market and the environment of agricultural firms
3. Agricultural markets' research
TEACHING UNIT. 3- Marketing planning in agricultural firms
4. Product decisions
5. Price decisions
6. Communication decisions
7. Distribution decisions
8. Strategy and marketing plan
TEACHING UNIT. 4- Collective action and agricultural marketing
9. Collective action and agricultural marketing
4. Bibliography and resources
4.1 Basic bibliography*
Literature can be found in the documentation service
(Recommended for DU 1, 2 and 3)
Santesmases Mestre, M. (2012). Marketing: Conceptos y Estrategias. Ed. Pirámide.
Madrid. 1117p. ISBN: 9788436826135. Disponible en el Servicio de Documentación de
la UPCT: http://www.bib.upct.es/
Sierra, M.; Namesny, A. y Papasseit, P. (2002). Marketing aplicado a frutas y hortalizas.
Junta de Andalucía. 195p. ISBN: 8487729428. Disponible en el Servicio de
Documentación de la UPCT: http://www.bib.upct.es/
(Recommended for DU 3)
Sainz de Vicuña Ancín, J.M. (2003). El plan de marketing en la práctica. Ed. ESIC.
Madrid. 439p. ISBN: 8473562984. Disponible en el Servicio de Documentación de la
UPCT: http://www.bib.upct.es/
(Recommended for DU 1, 2 and 3)
Arcas Lario, N. (1999). El Marketing de las Cooperativas Agrarias. Claves para la
Competitividad de la Empresa Agraria. Ed. Ciriec. Valencia. 300p. ISBN: 8495003066.
Disponible en el Servicio de Documentación de la UPCT: http://www.bib.upct.es/
4.2 Complementary bibliography*
•
Minetti, A.C. (2002). Marketing de los alimentos ecológicos. Ed. ESIC.
Madrid. 271p. ISBN: 8436816641. Disponible en el Servicio de Documentación de la
UPCT: http://www.bib.upct.es/
•
Rouzet, E. (2005). El marketing del vino. Saber vender el vino. Ed. MundiPrensa. Madrid. 231p. ISNN: 8484762343. Disponible en el Servicio de
Documentación de la UPCT: http://www.bib.upct.es/
•
Ruiz de Maya, S. (2001). Experiencias y casos de comportamiento del
consumidor. Ed. ESIC. Madrid. 379p. ISBN: 8473562658. Disponible en el Servicio de
Documentación de la UPCT: http://www.bib.upct.es/
•
Sánchez Pérez. M. (Coord.) (2006). Casos de marketing y estrategia. Ed.
UOC. Barcelona. 369p. ISBN: 8497884183. Disponible en el Servicio de
Documentación de la UPCT: http://www.bib.upct.es/
•
Arcas Lario, N. (Dir.). El gobierno de las cooperativas agroalimentarias.
Factores de Éxito. Ed. Fundación Cajamar. Almería. 101p. ISBN: 9788493775971.
Disponible en el Servicio de Documentación de la UPCT: http://www.bib.upct.es/
•
Arcas Lario, N. y Hernández Espallardo, M. (Dirs.)(2013). Tamaño y
competitividad. Experiencias de crecimiento en las cooperativas agroalimentarias
españolas. Ed. Cajamar Caja Rural. 331p. ISBN: 9788495531582. Disponible en el
Servicio de Documentación de la UPCT: http://www.bib.upct.es/
4.3 Network resources and other resources
http://www.fao.org
http://epp.eurostat.ec.europa.eu
http://www.magrama.gob.es
www.marm.es
http://www.ine.es/
http://www.carm.es
http://www.agro-alimentarias.coop
http://www.mercasa.es/
http://www.alimarket.es
http://www.copa-cogeca.be
http://www.horticom.com/portada/
Web of representative organizations, professional agricultural organizations and food
companies
Virtual classroom UPCT